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[[_TOC_]]
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### General information
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* Location: Europe/Germany/Nuremberg
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* Link: <https://www.embedded-world.de/en>
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* Date: 21-23 June 2022
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### Oniro Presence
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SECO will participate as Exhibitor.
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The booth is divided into three areas where SECO products and solutions will be presented:
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- **SECO Edge**: the business unit specializing in hardware and software R&D, design of standard and custom edge devices, systems integration, with the aim of transforming customer products into smart devices, enabling them to generate data.
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- **SECO Mind**: the SECO Group company that integrates AI, IoT and Data Analytics know-how. Clea is the platform born from the skills in IoT and Data Science: the platform transforms the data collected in the field from connected devices into useful information for the business, enabling Fleet Management, IoT Data Management and Data Orchestration functions, in addition to large-scale application of AI models and applications.
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- **SECO Next**: the business unit dedicated to innovation and sustainable development. A bridge between the world of research and that of companies, to enable a digital transformation process based on sustainability. SECO Next is the laboratory in which an open ecosystem of stakeholders (customers, suppliers, technological partners, start-ups, universities and research centers) puts their skills and experiences into play to co-design, through the use of frontier including Edge AI, Machine Vision and Data Fusion, 5G and Quantum Computing, innovative solutions in Open Innovation aimed at the well-being of people and the improvement of the quality of life, as well as the generation of sustainable value by companies.
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**Oniro** will be presented in the part of the booth dedicated to demos:
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1. Vending Machine based on SECO ALVIN SBC (https://edge.seco.com/en/alvin.html) with Oniro Operating System installed on it.
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The Vending Machine Blueprint enables you to create an automated retail solution to deliver products without human staffing. You can tailor the blueprint by customizing it to incorporate various IoT based edge devices e.g. touchless displays etc, and further enhance the functionality of interactive purchasing using Oniro Vending Machine Blueprint, but that’s not the end, you can apply AI analytics to the vending machine blue print to harness various personalised experiences.
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In terms of Oniro OS, the Vending Machine Blueprint provides support for building a PoC smart vending machine with components showing the capabilities of the Oniro Project’s robust yet easy to adopt build infrastructure to build an end-to-end solution using multiple operating systems cooperating inside a product for experiencing a seamless and customized featured vending machine.
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### Partecipants
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Currently, around 80 people from the SECO team are expected (Sales, Marketing and Communication, R&D). To explane how Oniro work on SECO's products there will be Gianluca Venere and Ettore Chimenti.
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Other participants: Stefan Schmidt (Huawei) and Agustin Benito Bethencourt (Eclipse Foundation).
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### Booth
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**Location:Hall: 1 / Booth: 1-310**
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There will be no graphics on the stand (photos below).
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There will be a display positioned above the demos where we can project videos or other content.
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Video presentation of Oniro and use case: https://gitlab.eclipse.org/eclipse-wg/oniro-wg/marketing-oniro/visuals-resources-oniro/-/tree/main/video-visuals-resources-oniro
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![Demo_Oniro__1_](uploads/5d10e7db0ea2310808e32e7e5d7fb5bc/Demo_Oniro__1_.png)
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![Demo_Oniro_2__1_](uploads/7eb8ae97b3235d85063210ced219a1ca/Demo_Oniro_2__1_.png)
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### Gadget
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- 500 flyers https://www.dropbox.com/s/y6esnr3mrvb4gnc/Flyers.zip?dl=0
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- 200 pens
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- 40 bags
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- 25 moleskine
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### On-site Calendar
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For on-site activities and meeting updates:
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https://calendar.google.com/calendar/ical/c_3ro6fdss2veob67qtpl1o187gk%40group.calendar.google.com/private-3a27ee35a6b9ab901dc587873d88f17e/basic.ics
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* The calendar is private to avoid the disclosure of contacts from third parties in internet but please ping @toscalix if you are interested in participating in meetings at EW 2022 so you get access to it.
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### Communication plan
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SECO's communication strategy is based on the publication of one content per event.
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On the occasion of EW, SECO would like to include in the press kit a PR dedicated to the partnership with Oniro. The PR will be published on the SECO website and on the Linkedin channel on May 20th.
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#### Blog to announce the Oniro's presense:
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* https://newsroom.eclipse.org/news/announcements/experience-future-vending-enabled-oniro-os-embedded-world
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#### Social posts:
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**Oniro:**
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https://twitter.com/Oniro_Project/status/1531546027445981190
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https://twitter.com/Oniro_Project/status/1532347294556819458
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https://twitter.com/Oniro_Project/status/1540235774922203136
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https://twitter.com/Oniro_Project/status/1539873385588596736
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https://twitter.com/Oniro_Project/status/1539598015203360770
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https://twitter.com/Oniro_Project/status/1539243298098905097
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**SECO:**
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https://www.linkedin.com/posts/seco-spa_ew22-oniro-vending-activity-6937007507898830848-DvVA/?utm_source=linkedin_share&utm_medium=member_desktop_web
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**Eclipse Foundation:**
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https://www.linkedin.com/posts/eclipse-foundation_iot-edge-os-activity-6943253571488342016-JTfu?utm_source=linkedin_share&utm_medium=member_desktop_web
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https://twitter.com/EclipseFdn/status/1537487859116306432
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Additional posts: https://gitlab.eclipse.org/eclipse-wg/oniro-wg/marketing-oniro/events-oniro/-/issues/17 |
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