diff --git a/Jenkinsfile b/Jenkinsfile
index fa68c29b150a43f4071d38622f31c59d674498a7..702cf124cf0a8bd87a179b874e29c2de07940e44 100644
--- a/Jenkinsfile
+++ b/Jenkinsfile
@@ -68,9 +68,9 @@ pipeline {
                         BUILD_ARGS="-Pjenkins"
 
                         # Configure 'sign' profile for build.
-                        # Sign 'master' branch, to allow checking release signing before deployment.
-                        # Sign releases. Determined based on release version tag name.
-                        if [[ "$GIT_BRANCH" == "master" || "$TAG_NAME" =~ ^v[0-9]+\\.[0-9]+.*$ ]]; then
+                        # Sign 'develop' branch, to allow release signing for 'nightly' deployment.
+                        # Sign releases. Determined based on branch or release version tag name.
+                        if [[ "$GIT_BRANCH" == "develop" || "$TAG_NAME" =~ ^v[0-9]+\\.[0-9]+.*$ ]]; then
                             BUILD_ARGS="$BUILD_ARGS -Psign"
                         fi
 
@@ -103,6 +103,42 @@ pipeline {
                 }
             }
         }
+
+        stage('Deploy') {
+            when {
+                anyOf {
+                    branch 'develop'
+                    tag pattern: "v\\d+\\.\\d+.*", comparator: "REGEXP"
+                }
+            }
+            environment {
+                DOWNLOADS_PATH = "/home/data/httpd/download.eclipse.org/trace4cps"
+                DOWNLOADS_URL = "genie.trace4cps@projects-storage.eclipse.org:${DOWNLOADS_PATH}"
+                WEBSITE_GIT_URL = "ssh://genie.trace4cps@git.eclipse.org:29418/www.eclipse.org/trace4cps.git"
+                RELEASE_VERSION = getReleaseVersionFromTag(env.TAG_NAME)
+            }
+            steps {
+                // Deploy downloads.
+                sh '''
+                    mkdir -p deploy/update-site/
+                    unzip -q releng/org.eclipse.trace4cps.repository/target/*-updatesite.zip -d deploy/update-site/
+                '''
+                sshagent (['projects-storage.eclipse.org-bot-ssh']) {
+                    // Remove any existing directory for this release.
+                    sh 'ssh genie.trace4cps@projects-storage.eclipse.org rm -rf ${DOWNLOADS_PATH}/${RELEASE_VERSION}/'
+
+                    // Create directory for this release.
+                    sh 'ssh genie.trace4cps@projects-storage.eclipse.org mkdir -p ${DOWNLOADS_PATH}/${RELEASE_VERSION}/'
+
+                    // Update site (archive).
+                    sh 'scp -r releng/org.eclipse.trace4cps.repository/target/*-updatesite.zip ${DOWNLOADS_URL}/${RELEASE_VERSION}/'
+
+                    // Update site (extracted).
+                    sh 'ssh genie.trace4cps@projects-storage.eclipse.org mkdir -p ${DOWNLOADS_PATH}/${RELEASE_VERSION}/update-site/'
+                    sh 'scp -r deploy/update-site/* ${DOWNLOADS_URL}/${RELEASE_VERSION}/update-site/'
+                }
+            }
+        }
     }
 
     post {
@@ -121,3 +157,11 @@ pipeline {
         }
     }
 }
+
+def getReleaseVersionFromTag(tag) {
+    if (tag == null) {
+        return 'nightly'
+    } else {
+        return tag
+    }
+}