When we created Eclipse ESCET and were preparing the initial contribution, we also looked into a logo for Eclipse ESCET as a project. We had a professional designer (we knew here via one of the people involved in preparing the initial contribution) make a few first sketches for us. This resulted in 5 potential ideas for a logo. Some responses were given, preferences indicated, but somehow this stopped then. Probably we were too busy with other things. I still think the project needs a logo. It helps in branding for recognition. The goal of this issue is to discuss potential logos, and decide on one. It is not a goal of this issue to apply it everywhere that it could be applied in the codebase. I propose to do that in a follow-up issue, once we have the logo. It is a goal of this issue to decide on the logo, fully design it, and store it in the repo. **The logo ideas from 2019** The designer made the following logos (with the description we got with them, translated as directly as possible from Dutch to English): 1) "simple logo with only the C the eclipse symbol with a sort of arrow to toolbox" 2) "here you see a man with an eye (supervisor) 3) "a big eye (supervisor), and of course the eclipse symbol incorporated into it" 4) "a man embracing ESCET (the supervisor)" 5) "a toolbox" <img src="/uploads/580a162f0ccf88152bea7848737d31cc/image.png" height="100px">&nbsp;&nbsp;&nbsp; <img src="/uploads/c9308d66b5d3cf4d8375b40e7837632c/image.png" height="100px">&nbsp;&nbsp;&nbsp; <img src="/uploads/1aabba092ec1f3a28da5211e05580103/image.png" height="100px">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <img src="/uploads/058e5ec9cb155bf3ca22921c2a2e60a8/image.png" height="100px">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <img src="/uploads/f2569312e6342383405ff44efdb59d22/image.png" height="100px"> They are worked out from the following sketches: <img src="/uploads/0f21f1420e825159d6ece0c0eae0b23d/image.png" height="200px"> Some of the feedback we got from various people involved at that time (translated again from Dutch to English), although I'm not so sure it is all relevant: * Person 1: Referring to logo 2: "I like this one." * Person 2: Referring to logo 1: "I like the above left one: would consider letting both points of the C go more towards the upper and lower side of the T. Then you get there also the image of an eye.". Referring to logo 3: "I like the upper right one as well. Maybe the letters ESCET could be made a bit thicker? They are very narrow." * Person 3: Referring to logo 1: "Somewhat nice, but not sure about hole/arrow.". Referring to logo 2: "Reasonable. But to narrow.". Referring to logo 3: "Boring. Mwoh". Referring to logo 4: "Looks like an alien. Mwoh.". Referring to logo 5: "nice idea". Also added an idea to combine logos 1 and 5: "front of the toolbox from 5 in a black rectangle like in 1?". * Person 4: "My heat beats the most with design 1. Simple and powerful, with the Eclipse C and the breakline at the end, end also an explanation that the break points to the toolbox." * Person 5: "I like number five at bottom right the most, as it is almost a real toolbox. Het would be a real toolbox if it were a bit less deep: the diagonal side where the 5 is indicated could be what shorter, I think. In the current form I find the logo to massive." "My second choice is number 1 at the top left. The C in the shape of the moon is beautiful, but I find the break between the E and T less nice. I could imagine that I would like it more if the E and the T were connected together." * Person 6: "I'm attracted most to number 1 - I like simple and straight shapes." * Person 7: "Logo 1 is quite decent. I could image it could be optimized a bit further, for instance removing the space between the E and T or letting the height of the C correspond to the height of the rectangle." * Person 8: Referring to logo 1: "I like number 1 at the top right the best, Eclipse logos are quite rectangular so fits well. It is together with the toolbox at the bottom right a logo that feels like a single whole, in my opinion. The 'T' is however now very separate from the rest, and it would be better if both sides where closer together, so with a thin white line. Logo becomes more playful I think if the C is rotated clockwise around the center-point of the outermost circle (a bit less below sticking out at the bottom and more on the top). What could also be done is pulling the "Engineering" E more to the T, such that the 'hole' is next to the yellow part, maybe that gives possibilities, but then maybe the C disappears a bit. Eclipse itself also doesn't use the moon as a letter.". Referring to logo 3: "My second one is number 3, above right, but it is less a whole, the black block is too dominant.". Referring to logo 5: "I like the toolbox, the dark side is a bit dominant, the letters is what matters. The handles contain too much detail maybe, maybe 1 handle straight up from the middle? With a somewhat lower box the handle also becomes better visible.". Referring to logo 4: "The logo at the bottom left is very high, maybe if you use the yellow bow as a bowl for the letters? I don't associate the software with a man, the ESCET user behind the keyboard is the man, the software is more a hammer and a screwdriver (ie the toolbox).". Referring to logo 2: "The middle one is not recognizable if you don't know it is a man. Without that information it looks like the letters and some arbitrary lines through the letters. Would be better if the lines had a different color, but the lines and letters have little interaction with each other." * Person 9: Referring to logos 1 and 3: "Logos 1 and 3 split off the T from the rest. I don't get it.". Referring to logos 1 and 5: "In logo 5 (and logo 1) the C is central and I don't think that is justified. I think the brackets should be as follows: E(((SC)E)T).". Referring to logos 2 and 4: "Therefore I have a preference for logo 2 or 4. I understand the depiction of logo 2 better than that of logo 4, although I wouldn't cross out ESCET (with the arms of the man/woman). Maybe place it higher through ESCET?" Looking at it again, I don't really like any of these logos anymore. I'm going to veto 2, 3 and 4. Logos 1 and 5 have some potential though. **New ideas for logos** I've thought about the logos again a bit lately: * I came up with some keywords that relate to Eclipse ESCET, and that could be incorporated in the logo, or could inspire it: synthesis, supervisor, coordinator, controller, correct-by-construction, efficient/speed, high-quality, engineering, automation, toolkit, tools, project. * I have a strong preference for a modern, professional looking logo, that is simple and without too much frills. * Ideally, the logo works well also at smaller scales. For instance, as an icon. Even at 16x16 pixels. * I looked a bit on the Internet, and I made some things myself. I made variations on some of the designs from 2019, and made some new ones as well. * I'm not sure I reached the best result yet, but I hope they can serve as inspiration, and help to start the discussion/search. I came to the following so far: * 1) Variations of logo 1 from 2019 <img src="/uploads/f1eb1ab9098ef057d1ff7cb291e407f9/image.png" height="400px"> The problem is that they are not square, so difficult to use as an icon. * 5) Variations of logo 5 from 2019 <img src="/uploads/db2e49deed30502e75e730384def8a97/image.png" height="400px"> Most of them feel too complex to me. * 6) I tried to make some simpler, modern icons/logos: <img src="/uploads/a8112a13190b5c0e18b4960d9d25f371/image.png" height="400px"> I think this is more going in the right direction. A square logo, with 'Eclipse ESCET' besides it to form the logo. * 7) Some random ideas for just the name with some edited 'E' and 'S' characters. <img src="/uploads/aa4efc53eb2696b75d0a4d9a05412ad7/image.png" height="170px"> Not really nice as a logo, I think. * 8) Some random ideas around the project (yellow) being a combination of Chi, CIF and ToolDef (with their respective website colors): <img src="/uploads/f4b9314c5c740b9d9e0f749b91659c27/image.png" height="400px"> Probably all a bit too abstract. * 9) Some even more wild ideas: <img src="/uploads/5f83e124c6e10ee37c3bd8725ca2e8ae/image.png" height="220px"> Not really sure about these. * 10) Some ideas around speed/efficiency: <img src="/uploads/1bf2a150c21b47b774479188fccab54c/image.png" height="200px"> Not really sure about these. * 11) And some final other random ideas: <img src="/uploads/f4336ea7c36ad7c61df97b68b9c13b98/image.png" height="200px"> Let me know what you think. Are there ones that you like? Do you have better ideas?