diff --git a/Makefile b/Makefile
index 68e69319bf1c70cf7bad66f62ddb94f12ca23fc8..9f2e3c1308588525721b580451b3a9526c5db0db 100644
--- a/Makefile
+++ b/Makefile
@@ -165,7 +165,7 @@ uninstall: manifests kustomize ## Uninstall CRDs from the K8s cluster specified
 deploy: manifests kustomize ## Deploy controller to the K8s cluster specified in ~/.kube/config.
 	./scripts/pre_deploy.sh
 	cd config/manager && $(KUSTOMIZE) edit set image controller=${IMG}
-	$(KUSTOMIZE) build config/default | kubectl apply -f -
+	$(KUSTOMIZE) build config/default | kubectl create -f -
 	./scripts/post_deploy.sh
 
 .PHONY: undeploy